Pepsico fills marketing void with Wrigley executive Tami Cunningham

August 31, 2016 12:34

Pepsico has raided rival Mars to fill its vacant marketing director role, at the same time naming a new commercial director.

Tami Cunningham, who ran Wrigley marketing for the past three years after joining the business from Lion, will start as Pepsico marketing director in two weeks.

Cunningham fills the role vacated by Jenni Dill, who moved to take on the CMO role at McDonalds in April.

In the new role, Cunningham will be in charge for leading Pepsico’s “innovation agenda” across its full portfolio of snack and beverage brands.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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