Telstra

‘We did it, Cheryl’ 3

Mumbo Report: Max Markson on PR puppetry; DMG’s Dean Buchanan on ratings stress; Triple M’s Paul Murray on anti-ad dickheads; Why we hate Telstra’s Brad and Emma 12

Race is on for Australian online video content 9

Sydney dust storm leads to tactical advertising bonanza 16

Digest: No fourth TV network; Telstra’s set-top box; The SMH redesign; Mediacom faces David Jones pitch; short-lived TV

The Mumbo Report: Most played ads and YouTube secrets 20

Government pushes for Telstra break-up 11

Telstra hopes Brad & Emma will be as popular as Patrick & Daniel 21

Rudd turns off the advertising tap 3

Telstra closes nowwearetalking.com.au 21

Telstra expands Twitter presence 6

Jetstar dishes out the tweet love 3

Digest: Droga 5’s Telstra community project revealed?; Word-of-mouth wallies; Media agencies grow a pair; Masterchef – the magazine 7

Want the Telstra results first? Ask Twitter 15

Nine News boss: if Twitter fools highly trained pros like us, God help the public 10

Media and marketing digest: Oz beats the AFR on points, but journos are the real winner 6

Penbo on online madness; wrist-slashing social media experts and being king of the megablog 4

Nutri-Grain and Billabong best known sports sponsors while Telstra and 3 slump 1