“The desk is a really dangerous place to do marketing from,” warned Telstra CMO Brent Smart during an interactive panel session at Mumbrella360 last week. Reflecting on the telco giants' award-winning platform, This is Footy Country, Smart stressed the importance of "getting ou...
Mumbrella360: 'The desk is a really dangerous place to do marketing from' - Telstra's iconic campaigns thrive on grassroots strategies
