In our curious and relentless pursuit of the ‘next big thing’, are we unintentionally sacrificing the timeless pillars of quality and experience? At the heart of this question lies the concept of ‘dematurity’, a term encapsulating the endeavours of businesses seeking to breathe new life into mature industries to rekindle their youth. David Flanagan, director of content and strategy at P2 Content Creators, examines if the media and marketing industry is at risk.
The art of dematurity
