Hoyts says ‘size matters’ in latest campaign via Today the Brave

Hoyts and Today the Brave want Australians to realise that size matters, especially when it comes to enjoying movies how they were meant to be seen – on the big screen.

The ‘See the Big Picture’ campaign shows how a cinema-sized experience is the only way to truly enjoy films – with the big sound, big screen, and reclining chairs.

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