Tony Jaques

Don’t be fooled by the NRA’s ‘gun control’ issue scam

Don’t boast about how clever you are after a successful campaign 1

Why naming an issue can be half the battle

‘Mistakes were made’ is not an apology, it’s an evasion of responsibility 1

Should CEOs get involved in hot social issues? 9

Do ‘reputation campaigns’ actually improve reputation? 3

The cost of a crisis

Should you blame a crisis on a rogue employee or the system?

Superannuation and dog racing: policy back-flip or ‘responding to stakeholders’?

13 worst crisis communication mistakes

No, Telstra. System outage is about reputation, not technology 9

Crisis comms: why developing a crisis strategy before you need it can save your company 1

No wonder Big Coal say they’re losing the PR battle 9

PR professionals say that coming clean is the only way VW might be able to save itself 9

JB Hi-Fi’s identity mix-up: did it damage the brand or was it handled with ‘grace and style’? 12

‘Like a parent scolding a child’: How has 7-Eleven handled a PR nightmare? 10