Tourism Australia

The Ellen effect

‘World’s biggest social media team’ to reveal secrets of success at CommsCon 6

Harold Mitchell: I wonder if adland’s Anglo-Australian force understands this country’s diversity 57

Stats revealed for Hamilton Island Instameet social media PR project: 800,000 ‘likes’ 11

Q&A – Nick Baker

Jim Telfer ‘Everest’ speech parody video urges Brits and Irish to visit Australia for Lions tour 5

Tourism Australia hits 4m Facebook fans 3

Merrick Watts remakes ’80s Tourism Australia ad for MLA 1

Tourism Australia unveils new $200,000 logo 46

Qantas severs $50m ties with Tourism Australia 5

Merrick Watts fronts steak on the barbie campaign 40

Tourism Australia launches four-minute tribute to ‘Australia’s unofficial anthem’ 18

Lessons for marketers from CommBank and Tourism Australia

Tourism Australia launches ‘world first’ app 6

Mumbrella’s Ad of the Month shortlist revealed 6

Nick Baker on why 23m people think they can do his job better than him, Tourism Australia’s new ad and the power of ‘Facebook jealousy’

Holler gains foothold on Tourism Australia roster

One Green Bean is first Aussie PR agency to win a PR Lion as Australia triples 2011 win tally 3