In this edition of Campaign Review, Chello’s co-founder and ECD, Tristan Velasco, and Dentsu Creative’s senior strategy director, social and content, Irnin Khan, take a look at some firsts: Amaysim’s first AI-generated TVC, W+K’s highly anticipated first local campaign for Macca’s, and 303 Mullenlowe’s first work for new client Levande.
'A little like hallucinogenic wallpaper': Campaign Review dissects Amaysim spot