Chello plays on words for new Chery vehicle ad

December 7, 2023 8:11

Automotive giant Chery has launched its new Tiggo 7 Pro into the Australian market, with a creative campaign from indie agency Chello.

Chello was responsible for developing the local brand strategy and marketing, with creative production included.

The campaign, ‘I want Tiggo’, plays on words with a young boy shouting ‘I want to go’ – which sounds the same. By the end of the spot, we realise he was actually shouting ‘I want Tiggo’.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.