Witchery

Another flop for inclusive advertising: lessons from Witchery and Victoria’s Secret’s brand re-launch blunders 1

Witchery’s Mother’s Day campaign is running OOH, online and in-store

Witchery launches White Shirt Campaign in partnership with OCRF

Witchery and OCRF announce 2021 White Shirt campaign

Kate & Co wins Witchery and Virgin Melbourne Fashion Festival PR accounts

Review upholds ruling that Witchery ad “sexualised” children

Witchery asks for review after ad watchdog rules picture ‘sexualised’ children 11

Eskimo redevelops Witchery website

Mumbo Report: UM’s Mat Baxter on being back in big agencies; being CEO at 32; and what being a cop taught him 7

BMX ad was clever, but it was like accidentally sleeping with a hooker 27

Questions about Clare the bogan say a lot about eroded trust 12

No secret handshakes at Social Media Club Sydney 15

Hitwise: Witchery doubled traffic with hoax video 10

Naked publishes names of the journalists it hoaxed 56

EXCLUSIVE: “Despite Naked’s survey, their Witchery campaign was a social media failure” 19

GUEST POSTING: The social media tribes go to war 31

Naked: The numbers prove we were right to do the Witchery jacket hoax 29