Witchery’s Mother’s Day campaign is running OOH, online and in-store

Witchery has launched a Mother’s Day campaign, Mums Work, following the story of three mums and highlighting their work outside office hours. The campaign will launch throughout Australia and New Zealand, running across out-of-home (OOH), social, online video and instore.

The announcement:

Major Australian fashion retailer Witchery has launched an emotive Mother’s Day campaign, Mums Work, showing us that Mum’s are the ultimate multitaskers. It doesn’t start at the office and end at the home, they have another job, being mum.