yaris

Toyota culls Saatchi & Saatchi from social media pitch 13

How Saatchi & Saatchi’s Toyota social media disaster unfolded 91

Toyota withdraws award for ‘sexist’ Yaris ad and launches internal review 21

Who will protect us from Saatchi & Saatchi?

Toyota’s sexist ad disaster spreads to the US 16

Toyota apologises for ‘sexist’ ad; Creator says ‘Suck my dick’ 111

Toyota ‘she can take a good pounding’ video accused of sexism and having incest overtones 148

Why The Population deserves to win the Toyota Yaris social media pitch 14

Toyota Yaris social media pitch – the final metrics 18

The demise of Toyota’s werewolf? 33

Social media, big agency style: ‘You could enter a picture of your cat playing in his kitty litter and win 7 grand’ 20

Iris hits up hip-hop star Snob Scrilla in Toyota social media pitch 41

Laurel’s war on social media agencies 25

The Yaris social media chase – One Green Bean and The Population take early lead with Hothouse catching fast; Saatchi & Saatchi in neutral, Iris non-starter 67

The first in the great Yaris social media race – meet Wolfy 42

Saatchi & Saatchi has a lot of scratching to do after outdoor win 4