Saatchi & Saatchi has a lot of scratching to do after outdoor win
A Saatchi & Saatchi poster for the Toyota Yaris took top prize at last night’s Outdoor Awards held in Sydney.
The “Uses less, gives more” billboard saw two thirds of the poster space donated to charity.
Thursday’s ceremony was the culmination of the first year of the Outdoor Awards, which saw more than 220 entries.
As well as the best in show golden pigeon trophy, the winning agency agency received $10,000 of scratchcards.
Comments aren’t nearly as active here as some other sites… seems this idea was done before.
Pretty clear case of plagiarism.
If the “idea” was a coincidence then surely the art direction would be different?
http://www.adrants.com/images/mini_nature.jpg
the copy and paste awards?
any comment from the agency or the award organiser?
Organisers – are you going to pull the award?