Optus' media and creative pitches have concluded, with Accenture Song being crowned the winner. It marks the end of the telco's relationships with Emotive, UM Australia, and M+C Saatchi's bespoke Yes Agency. Accenture Song's newly established media division, led by former Initiative...
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Accenture wins Optus media and creative, media incumbent calls out 'disheartening industry rumour'