Family camping trip turns into movie night in Optus campaign for new data plan

Optus has kicked off the marketing of its new family data plan with an ad featuring a family who spend their camping trip streaming movies.

The ad, put together by the telco’s in-house team,  features a mum and daughter watching a tense thriller, before being interrupted by the dad and another daughter laughing at a comedy.

 

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.