The distrust data shows there’s no political downside to hammering Facebook

Welcome to Unmade, written while you were sleeping on Wednesday morning. Is it really December already?

Happy Bifocals at the Monitor Liberation Day.

Today: The brands the Australian public do not trust, and – on the day the government announces an inquiry into social media harm – the reason why there are no votes in defending Facebook.


If you‘ve got 21 minutes to spare, then I’ve a suggestion for just how to use it. At the time of writing, the video I’m going to recommend only had 63 views since being uploaded on Monday, so you’ll be ahead of your marketing counterparts.

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