The lesson of SXSW – live connections is where it’s at


Welcome to an end of week update from Unmade. Today, Unmade’s Cat McGinn argues that live events have a magic that cannot be replicated.

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:

  • A complimentary ticket to all of Unmade’s events, including Unlock (October 31), Compass (across November), HumAIn (Q2 2025) and REmade (Q3 2025);

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