The Pureprofile turnaround: More evidence that domain expertise counts double

Welcome to a Friday morning edition of Unmade, kicked off on QF430 on the way to last night’s Publish Awards, and wrapped up in Sydney this morning with a slight hangover.

To our genuine surprise, considering the five other excellent publications on the shortlist, Unmade won launch of the year last night. I was also fortunate enough to be named columnist of the year. If all the people who told me last night they‘d been meaning to become a paying member, signed up today… we’d have three more members. You’re welcome to support us by beating them to it.

Pureprofile weathers the storm

So we’re done for another earning season. The last of the ASX-listed media and marketing stocks to report was panel research company Pureprofile.

For a company that seemed doomed three years ago, it’s been quite the turnaround for Pureprofile. On Tuesday, it informed the market that it had grown its revenues by 39% to $41.7m and EBITDA profits by 28% to $4m.