The shady underbelly of principal media

Welcome to a midweek update from Unmade, mostly written on QF2 from London to Singapore and wrapped up last night at Changi Airport. Today: How Principal media became the latest challenge for media agency – client trust. And further down, a bad day on the Unmade Index.

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:

• Member-only pricing for next week’s HumAIn (May 28) and REmade (October 1) conferences;

• A complimentary invitation to Unmade’s Compass event (November);