The Unmakers: Mutiny’s SaaS bet to reinvent marketing analytics, and how it wants to reshape the industry

Welcome to The Unmakers, Unmade’s latest podcast series where we talk to people who are trying to remake the media and marketing world. 

Each episode will feature people who are doing business differently. We’re going to meet the startups, the troublemakers, and the dreamers who’ve looked at the communications industry and are trying to find a better way. 

If you’re an unmaker with a story to tell about how you’re changing the media and marketing world, we’d love to hear from you on letters@unmade.media. 

In today’s first episode, Tim Burrowes talks to the founders of Mutiny, Henry Innis and Matt Farrugia. After leaving big network jobs, they chose not to simply start yet another agency. Instead, they launched a software company which helps marketers understand the return on investment of their media spend.