Triple J’s youth audience has fled. And no, it’s (mostly) not the internet’s fault – they’ve switched to commercial radio
Welcome to a Thursday morning edition of Unmade. Today we examine the way that over the last decade, Triple J’s target audience has drained away, and commercial radio has been the winner.
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When the Guardian published an in-depth feature on Monday morning exploring the question of whether the ABC’s youth station Triple J was losing its audience, the answer seemed obvious: Heard about a little thing called the internet? The kids are streaming everything these days.
Turns out, that’s not the problem. The kids are, in fact, giving up on the ABC and turning to commercial radio instead.
