The mysterious case of the marketer and the pot of silver

Welcome to a Tuesday update from Unmade. Today: Why brands struggle to change boomer habits. And Seven West Media drags down the Unmade Index after being kicked off the ASX300.

Today’s full post is for Unmade’s paying members only. Beneath the paywall is a coupon code for members-only pricing for HumAIn, Unmade’s exploration of how AI is changing the world of marketing, which takes place in May.

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Silver economy

Last night, I went to a great little restaurant in Sydney. I say little – there must have been fewer than 20 seats. It was one of those sort of places you had to hunt for up an alley.