Tuesdata: As Alan Joyce quits, Australia’s biggest brands face a reckoning on trust

Welcome to Tuesdata, our weekly analysis for Unmade’s paying members.

Today, we take a look at the reputational crisis facing some of Australia’s biggest companies, as Roy Morgan Research releases the latest data from its long running research into the most and least trusted brands. The data shared below on the plummeting numbers for Qantas and PWC is remarkable.

Further down, Enero leads the charge downwards on a negative day on the Unmade Index

The content of the full post is available only to Unmade’s paying members. That could be you. Not only can you see today’s members-only edition of Tuesdata, but you get access to the full Unmade archive, which goes behind a paywall two months after publishing.