Tuesdata: How BeReal and TikTok are smashing Facebook, Instagram and Snapchat (and WeAre8 is yet to make a dent)

Welcome to Tuesdata, our weekly look into the most interesting data from the media and marketing industry.

Today’s dataset is fascinating – quarterly downloads of social media apps here in Australia. The numbers – which have been provided to Unmade by Sensor Tower – suggest some intriguing trends:

• Instagram, Facebook and Snapchat are all in radical decline – more so than the market has realised until now;

• TikTok, which was top download for the previous five quarters in a row, has been overtaken;