Tuesdata: How poor communications turned PwC’s PR disaster into an extinction level event


Welcome to Tuesdata, our weekly analysis for Unmade’s paying members.

Below, we examine the PwC Australia tax leak scandal from a crisis communications perspective. Further down we cover that rarest of things: a day where Southern Cross Austereo was the best performer on the Unmade Index.

Everyone else hits the paywall further down. Subscribe today to get all of our Tuesdata posts and access our full publishing archive, which goes behind the paywall after two months. Until the end of June, we’re offering the chance to join for just $358, a 45% saving on our usual $650 price.

Unmade members also get discounted tickets to our events, including humAIn, our conference focusing on the impact of AI on media and marketing, and Re:Made, our focus on retail media. The coupon code for the discount appears at the end of this post, below the paywall.

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