Tuesdata: How the sheriffs are slowly taming the influencer Wild West

Welcome to Tuesdata, our weekly members-only analysis of the media and marketing industry.

In today’s edition we look at the sector currently most likely to fall foul of Ad Standards – influencers. Further down we also check in on how the Unmade Index fared on the first day of trading since the Silicon Valley Bank collapse

As well as access to all editions of Tuesdata, Unmade’s paying members can see our full archive, which goes behind the paywall after two months. They also receive discounts on tickets to Unmade’s growing list of industry conferences and other events.

Taming the influencer space

Each month, as the Moon reaches its waning gibbous phase, Ad Standards releases a new batch of rulings. I may not have that timing precisely correct, but after more than a decade watching the Ad Standards site, I’m yet to figure out a more scientific explanation.