Tuesdata: In which Guzman y Gomez tries to persuade Ad Standards that an ice cream ad talking about ‘your mum’ isn’t aimed at kids

Welcome to Tuesdata.

In today’s members-only edition we look at the first set of rulings for the year by Ad Standards. The brands covered include gas supplier ATCO which was found to have made misleading claims about its environmental friendliness, Honey Birdette, Wicked Campers and Ram Trucks.

And fast food brand Guzman y Gomez tried – and failed – to argue that an ad with the slogan “Soft serve your mum says yes to!” was not aimed at children.