Tuesdata: Last month’s top game advertisers
Welcome to Tuesdata, our weekly look into the most interesting data from the media and marketing industry.
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Last month we looked at the top spending betting brands. This time round, we look at a different type of gaming, revealing the top five spending game brands for September in terms of their advertising spend according to Nielsen Ad Intelligence.
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Game advertising spend in September
In September, the total Games category spend was $7.1m, according to Nielsen.
Meanwhile, Nielsen Consumer & Media View data indicates that Games are in the top five when it comes to shopping gift intentions for Christmas. According to the data, 19% of Aussies plan to spend on Christmas gaming, budgeting around $200.
Below we will reveal the top five in spend order.
Pixonic
Nintendo Australia
Electronic Arts ECP
Take 2 Interactive Software
Volka Entertainment
Pixonic – War Robots
War Robots is a mobile app game created from game developer Pixonic. It’s a shooter form at, offering live player-versus-player battles in which participants control robots on a battlefield.
Nintendo Australia – Switch Sports
AFL’s Max Gawn and NRL’s Johnathan Thurston face off at Volleyball, Chambara, and Football in a best-of-three showdown in this campaign for the popular home platform
Electronic Arts ECP – FIFA 23
EA Sports took the excitement of matchday into the lounge room in the preorder campaign for FIFA 23, which launched at the end of September.
Take 2 Interactive Software – Marvel Midnight Suns
The extended Marvel Universe is the base of tactical role playing game Midnight Suns
Volka Entertainment – Taonga the Island Farm
Simple farming game Taonga completes the top five, with the Pacific island providing the backdrop for the gameplay.
Unmade Index: Middling Monday
The Unmade Index of listed media and marketing companies lagged the wider ASX in a muted start to the week. While the All Ords rose by 1.6% on Monday, the Unmade Index was up by half that at 0.83%.
Real estate platform Domain led the pack, up 2.6%, while Seven West Media and Southern Cross Austereo were not far behind, both rising by 2.25%.
Time to leave you to your day. I’ll be at Seven West Media’s upfront event later today, and will be back tomorrow to let you know what the company had to say for itself.
If you’re in Melbourne, don’t forget to take a look at out Marketing in 2023 event, which is only three weeks away now.
Have a great day.
Toodlepip…
Tim Burrowes
tim@unmade.media
