Tuesdata: The books that influenced the marketing industry’s thinking class

Welcome to Tuesdata, our weekly analysis for Unmade’s paying members.

This week’s edition tackles a simple question with some fascinating answers. We asked some of the industry’s smartest people to recommend the one book that most influenced how they think about the world of media and marketing.

Further down, a better day on the Unmade Index.

The content of the full post is available only to Unmade’s paying members. That could be you. Not only can you see today’s members-only edition of Tuesdata, but you get access to the full Unmade archive, which goes behind a paywall two months after publishing. Unmade’s paying members also get discounts on tickets for our events, including tomorrow’s REmade – Retail Media Unmade conference. The coupon code is at the bottom of this post.