Tuesdata: The fifteen biggest billing media agencies

Welcome to Tuesdata, where this week we reveal the results of the latest media agency billings data from Comvergence, covering 2021. 

The full content of this post is for Unmade’s paying members only. Others will hit the paywall a little lower down.

Comvergence is one of a handful of businesses that monitor agency billings information around the world. Last week numbers for 2021 unofficially emerged from Comvergence’s French rival Recma, which later insisted they were not correct. A third player well placed to understand billings is Standard Media Index, which has direct access to agency billings systems although it does not publish a ranking.

Methodology

To calculate its results – which are both a ranking and an estimate of spend – Comvergence bases its assessment on Australian clients whose ad budget is estimated at greater than $1m.