Tuesdata: What the viewing numbers are telling us after a month of Total TV data

Welcome to Tuesdata, our weekly data-led analysis for Unmade’s paying members.

Below, we explore the data from the first month of the rebooted TV ratings system VOZ, and what the Total TV numbers tell us about viewership patterns. There’s also an update on the Unmade Index, including The Market Herald’s recovery from last week’s mysterious price plunge.

Everyone else hits the paywall a bit further down. We today kick off our end of financial year offer for you to become an Unmade member with a 45% saving. Instead of our full price of $650, you can subscribe for just $358. That discount will apply for as long as you maintain your membership.

Unmade members get all of our Tuesdata posts along with access to our full publishing archive, which goes behind the paywall after two months.