Tuesdata: Why Optus faces a long journey to reputational recovery
Welcome to Tuesdata, our weekly analysis for Unmade’s paying members.
Today, a fortnight on, we analyse the consequences of Optus’ network crash, and the communications mistakes that cost the company’s CEO her job.
Further down, a slight improvement on the Unmade Index.
‘It’s going to take them a couple of years to recover from this’: how Optus botched its crisis response all over again
Seja Al Zaidi writes:
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