Unmade podcast: Nine sales boss Michael Stephenson on going national and the demos that matter
In today’s podcast episode of Unmade, I chat to Michael Stephenson, sales boss of Nine.
The timing was ahead of this week’s Nine annual general meeting and, coincidentally, just after Stephenson celebrated ten years in charge of what is now the country’s largest media sales operation.
The discussion covers the ratings year, the rise of ad-supported streaming, the rival networks’ techstack battles and the move to a national sales operation.
During the conversation, Stephenson reveals that from July 1, WIN staff will become Nine employees. I think that’s new info. At the time of Nine’s 2022 upfronts back in September, the company announced it was integrating its sales team with that of its regional affiliate WIN Corporation, but did not spell out that the staff would change employer.
