Upfronts and an unkind seagull

Welcome to Best of the Week, written on Saturday morning in brisk Evandale, Tasmania.
Today: The indies get the spotlight; Are Media (re)embraces magazines and Google is everywhere.
Our paying members get exclusive access to the full Unmade archive which goes behind the paywall after two months. They also receive discounts on our events, including next month’s REmade – Retail Media Unmade. Sign up today.

Publishers talk trust, but does it matter?
Tim Burrowes writes: