Volkswagen Commercial Vehicles recruit Rosso for brand campaign promoting the Amarok

Volkswagen Commercial Vehicles Australia has launched a new brand campaign which features stories of owners of the brand’s Amarok utility vehicle.

The campaign features Tim ‘Rosso’ Ross who travels around Australia to meet and interview four owners of the utility vehicle and introduces the vehicle’s tagline “I think therefore I Amarok”.

https://www.youtube.com/watch?v=k7jdCGTTYgw&feature=youtu.be

Developed by independent creative agency Hubink the campaign will run for three months across digital and print, with the video and microsite set to remain live for 12 months.