What’s the worst that AI can do to our industry (and can we prevent it)?

Welcome to an end of week update from Unmade. Today, we share some proposals formulated at our HumAIn conference on how the marketing and media industry should be addressing the arrival of generative AI and the approach of artificial general intelligence. And further down, a better day on the Unmade Index.

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:

• Member-only pricing for REmade (October 1);

• A complimentary invitation to Unmade’s Compass event (November);