When wastage becomes fraud

Welcome to a Tuesday update from Unmade. The full post is exclusive to our paying members. Today: How the Forbes scandal plays into widespread digital fraud across the digital landscape.
The content of today’s full post is available only to Unmade’s paying members. That could be you. Not only can you see today’s members-only edition, but you get access to the full Unmade archive, which goes behind a paywall two months after publishing.
Unmade members also save on tickets to our annual conferences, including HumAIn, Unmade’s AI conference for media and marketing. The coupon code is in this post underneath the paywall.

The Forbes fraud

Media brands are a lot harder to kill than you’d think.