Why agencies tinker with their own brands; Announcing our first Unmade event

Welcome to Unmade, written in central London while you were sleeping on Wednesday morning.

Happy World Design Day.

It’s been a hectic 24 hours. The media world has been consumed by the implications of Elon Musk’s agreement to buy Twitter. Yesterday, The Unmade Index of ASX-listed media and marketing shares slumped back into correction territory. Accenture Interactive changed its name to Accenture Song and merged most of its global agencies under the brand. And while you were asleep this morning, WPP announced that it was merging its media agency networks Essence and Mediacom. Tuesdays, huh?

Lots to cover, which I’ll come on to in a moment.