Will Ooh Media pull off its retail media play?

Welcome to a Friday edition of Unmade. Today’s topic: the two big evolutions in Ooh Media’s market strategy.

Unmade’s paying members get two complimentary tickets to our agenda-setting Marketing in 2023 event promoted in the ad further down in this email. At the bottom of this page, below the paywall, you’ll find the discount code you need to access it. Monthly memberships start at $65. Otherwise, tickets are $69 each.

Out of home: The hardest upfront to make interesting?

With Upfronts season finally winding down, it was Ooh Media’s turn yesterday.

As we’ve been discussing here on Unmade, 2022 marked the first year that almost all of the major advertising-led industry players ran some kind of second half Upfronts event to speak to the market.