You don’t need to be a (domain) expert to work here; good day for Seven shares

Welcome to a midweek edition of Unmade. Today: Does talent trump expertise in media and marketing? And a more positive day on the Unmade Index after a turbulent start to the week.
Today marks your last chance to get earlybird pricing on tickets to humAIn | human creativity x AI . After everything you’ve read about the impact of generative AI on your working life and career are you honestly thinking about not coming on July 12? Brave move. Mind you, it’s not too late to change your mind and buy a ticket.

Fishes out of water?

Tim Burrowes writes:
You don’t often get the opportunity to watch natural experiments in the media and marketing industry. Right now, there are a remarkable number under way.