1 in 3 Aussies likely to spend more at vaccine-mandated businesses

New research from marketing analytics and strategic advisory agency, Forethought has found that more than one in three Australians (36%) are likely to prioritise businesses with vaccine mandates for its employees.

This comes in Forethought’s September Mind and Mood report, which surveys nearly 20,000 Australians, as consumers are increasingly aware that mass vaccination nationally is the clear and only pathway out of the pandemic.

Support for vaccinated workforces reaches a high in New South Wales, where almost half (44%) of the respondents claimed they would spend more money at businesses where vaccines were mandated for employees.