10 Bold pulls 4.4% on its first night as Ten’s primary channel beaten by ABC
10 Bold – which until yesterday was known as 10 Boss and before that One – was the most-watched multi-channel last night, securing 4.4% of the evening metro audience, according to OzTAM’s preliminary overnight metro ratings.
The story was less rosy for Ten’s primary channel, however, pulling just 9.2% – well behind the ABC’s 17.3%.
10 Bold: Helped by NCIS episodes
Ten need not panic, as they remain consistent.
Consistent in running third and fourth!
When will CBS get it that they need drastic change, starting at the top.
Or are they drinking from the same cocktail as the programmer Beverly McGarvey who told Mumbrella she doesn’t care about the ratings or oldies.
They really should switch the positions of Adelaide and Perth on the ratings table. Doesn’t it make sense having them in population order?
It’s called targeting an audience Leo.
If five FTAs all targeted the same audience what would be there USP to market?
10 successfully targets younger en masse, which is why they had the number 1 show under 50 last night (which Vivian overlooked in the entire article in place of servicing a clickbait headline)