10 Play rolls out new experiences for users and advertisers across Telstra TV

May 26, 2020 10:45

Ten’s broadcast video on demand (BVOD) platform 10 Play has begun the rollout of its unified app strategy across Telstra TV, unveiling a new experience for both users and advertisers.

Dell, eBay and Mitsubishi have come on board as partners for the launch which includes a simpler design and compulsory login feature, giving Ten more data and targeting capabilities.

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

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2 COMMENTS

Ziggy 26 May 20

What? Telstra TV? I dont even know anyone that has one? What a waste of resources.

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BK 26 May 20

And Telstra also a part-owner of Foxtel who has their own waste of resources going on with their multiple duplicate products and services. Many eggs in many baskets. Probably all suffering from a lack of proper resourcing. Maybe if they just invested in one platform/service, they’d actually have a solid product to compete in the new media landscape.

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