The Year in Review: 10 worst ads of 2016
Mumbrella looks back on 2016 advertising that is memorable for all the wrong reasons in this annual wrap-up.
TAB: Fishing Trip
A man’s escape for a weekend away with his mates has been a staple for agencies over the years, perhaps best demonstrated in BMF’s work for XXXX Gold.
This year TAB decided it would be the perfect vehicle to promote its app allowing punters to stay in touch with the action wherever they are. So off one bloke set on a fishing trip with his mates, to be asked upon his return by his wife how it was.
My choice for the worst ad would be the “daggy” one that does not pass the sniff test, being “it’s a down down”. I dislike it so much that I try to avoid that supermarket in case I cop the singing of that stinking ad.
Whew!
I’m just relieved that none of mine made the list.
Again.
And The Footy Show hasn’t made any Anti-Ads based on my work for a while.
– johnny the bullet dodger
In my opinion the worst ad is the Skittles pox ad.
How many tradies including sparkies do you know that own a yacht.