Only 13% of Australians would pay for online news content, Reuters study suggests

Just 13% of the Australian population are prepared to pay for online news content, while 8% of Australians have ongoing online news subscriptions, the 2017 report on digital news by the Reuters Institute has revealed.

The study, which involved a YouGov online questionnaire across 36 countries conducted at the end of January to the beginning February 2017, suggested less than one in 10 Australians would pay for online news content.

The proportion of people who have paid for news in the past 12 months was higher in Nordic countries, including Norway, Sweden and Denmark, however Australia placed eighth, with less than 15% of Australian consumers paying for news over the same time period.