13cabs and Thinkerbell showcase taxi driver culture in Nine cooking show

October 17, 2018 8:12

Taxi company 13cabs has launched a TV series featuring celebrity chef Anna Gare interviewing Australian cab drivers about their lives, backgrounds and favourite recipes.

Anna Gare’s Cab Fare, developed in partnership with 13cabs by Anna Gare, Essential Media and Thinkerbell, follows the TV cook visiting the cabbies’ homes to show viewers how to create the drivers’ favourite national dishes.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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4 COMMENTS

Like a taxi 17 Oct 18

The brand is all over the place.

A grab bag of corny, first idea executuins with no apparent strategy.
This is just odd.

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guessing 17 Oct 18

I think this would be about making the drivers feel good about driving for 13CABS as there is loads of competition for drivers now. If that’s the case it’s a good idea.

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Armchair Safari 22 Oct 18

Hi Paul, This show was actually developed by Anna Gare and Tim Thatcher from Armchair Safari. Essential Media produced it and Thinkerbell was the agency involved. All credits are on the website http://www.annagarescabfare.com

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Paul Wallbank 22 Oct 18

Thanks, we’ve dropped them into the story.