141 turn out for Microsoft mayor swarm as Vibe gets into Foursquare too

Tim Burrowes

June 16, 2010 1:55

Foursquare meetup mumbrella Microsoft has become one of the first major brands in Australia to make a foray into location-based social media service Foursquare with a meet-up of mayors organised in Sydney to promote the launch of Office 2010.

The project, which saw Foursquare mayors – people who have checked into a given location the largest number of times – offered free copies of the software in exchange for turning up at Sydney’s Martin Place – generated 141 check-ins.

The launch – which also utilised Facebook and YouTube – was organised by Ogilvy PR.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

3 COMMENTS

macsmutterings 16 Jun 10

i must admit i was not all that engaged with this campaign at the time, but this video really sums it up nicely and makes me think much more positively about creative idea. Will pay more attention next time I see something similar (no the NSW political leaders debate does not count)

User ID not verified.

Warlach 16 Jun 10

Shameless self promotion, but I had a bit of a write up about that Droga5 campaign at the time which prompted some pretty interesting responses from those involved…

http://www.warlach.com/2009/07.....fail-away/

User ID not verified.

And another thing 16 Jun 10

Why is there a town crier in the video? Have they got him mixed up with a mayor?

User ID not verified.