ArdentDigital appoints Nick Blyth as general manager of its mobile team

ArdentDigital has appointed Nick Blyth as general manager of its mobile team.

The announcement:

ArdentDigital, part of the BlueArc Group, announces the appointment of Nick Blyth as General Manager of its Mobile Solutions team. This appointment reiterates the agency’s commitment to investing in new talent to provide a broader range of strategic and creatively led services to clients, particularly in the mobile marketing and mobility space.

Nick Blyth said: “It’s a very exciting time to join ArdentDigital with its fantastic portfolio of clients and to be part of the collaboration to deliver dynamic, end-to-end mobile solutions that really engage customers with brands no matter what device they use.”

Nick is a respected mobile executive with significant industry experience. He has worked on several high profile and award winning mobile applications, notably, the highly successful iPhone application for the Guardian News in the UK. Nick has also delivered several mobile assets for the Australian Broadcasting Corporation including its full mobile site and iPhone application; and he has been involved in building and developing a comprehensive mobile strategy and product roadmap for FOXTEL’s iPhone and iPad applications, as well as its Android mobile and tablet applications.

Ben Eames, Commercial Director at ArdentDigital, said: “We have a number of strategic mobile projects already underway and Nick’s expertise will further bolster our ability to deliver robust, comprehensive mobile solutions that deliver real value for our clients.”

Teachers Mutual Bank has become the latest client in ArdentDigital’s mobile solutions portfolio. The Bank’s project is to consolidate its mobile digital assets and improve the user experience and brand consistency to its customers. The scope of work includes building an iPad, iPhone and Android application and mobile website.

Gerard Smith, eBusiness & Contact Centre Manager from Teachers Mutual Bank, said: “We selected ArdentDigital for their innovative approach, reputation and technical excellence. They understand our business needs and recommended a mobile solution to truly engage customers with our brand. The team is dedicated and professional, they collaborate easily and it’s clear they love the work they do.”

Source: ArdentDigital press release