The best print ads of 2012

In this roundup from the Encore and Mumbrella Annual, we look at the year’s best print ads.

1. Miroslav Underwear – Carriageworks 

Everything about this ad for Miroslav Underwear is wrong. From the image, a man with his head inside another man’s pants standing in a carpark, to the tagline, ‘quality best appreciated up close’, it was a clever use of the print medium.

2. Volkswagen – Tiguan