2014 Annual: Turkeys of the year

Miranda Ward

January 1, 2015 12:00

We’ve brought you some of the best ads of the year, now here are some of the ones we reckon might be duds.

Transport NSW’s Opal ads

Transport NSW kicked off its marketing push for new ticketing system Opal with a series of ads featuring an Opal man. People’s extreme enthusiasm for the public transport system places this campaign firmly on the turkey list.

https://www.youtube.com/watch?v=v4VcQODUtPg

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

1 COMMENTS

Rob D 1 Jan 15

Budget Direct’s aliens surely take the cake…
100x worse than any of these!

User ID not verified.

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

2014 Annual: Turkeys of the year

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE